Marketing Interview Essay -- GCSE Business Marketing BTEC Coursework

Marketing InterviewMany small businesses dont realize how important their participation learn really is. The following is a formula for low price marketing for a small business to create or better their meet. To watch over this formula I interviewed Evan Paull, the owner of a small sign making company based in Annapolis Maryland called In awaitent Sign pocket billiards or ISC. ISC was started in 1996 and has had a steady growth ever since. I also interviewed Allison Green, the marketing director of Revisions, Revisions is based in Baltimore Maryland and is a non-profit disposal dedicated to helping the mentally ill.Many small companies commit that a corporate or company image develops all on its own. Therefore, they believe the business itself has little or no control over shaping the outcome of the image. Often a company will delay any investiture in a public image because they think its an expensive luxury. It is only after some bad publicity or a ban event do they relies that some effort needs to be put into improving or defining their look. Of course if you wait until something like this happens the cost is endlessly going to be higher.Most successful businesses have a carefully crafted image that separates them from the competition and helps to establish a solid public presence, remarks Allison Green. A different corporate image benefits many aspects of any business. Public relations rely on image to attract new customers and to generate repeat business. Finance departments depend on image to impress investors and shareholders with a sense of stability. Employees feel more secure when a company has a good image.An image should always accurately reflect the substance of a company. However, an image is only a perception, an appearance, a representative look of that substance. Subsequently, as Green says, it doesnt always have to cost an arm and a leg to accurately represent the company. Given an unlimited budget, any fat corporation can create a new image or alter an outdated or damaged one. Those of us with more modest resources, given only a camera, a copier and an ink run printer adding some creativity can do it even better.There are some things on which you should never cut corners, safety regulations or juristic issues for example. Looking only at the surface, in this instance, is a good thing as is going for style not ne... ...e business community perceives you. Improve your image and increase your companys public awareness and your networking by aligning yourself with a nonprofit as well. Have key staff serve as volunteers on the board of directors for one or more worthy causes.Press releases can go a long way to help out your image. countersign reports will jump on a dramatic news story or an important event. Realistically though, how often does that happen at most organizations. unmatched way to improve the betting odds of getting your news in the press is to do it yourself. Do the research, find the angle, an d write the article. Many reporters will take the blowsy road rather than write their own article. If they have space and all the work is already done, chances are they will use your story. For even better odds put the article on disc in a format that they use and include a photo. Last but certainly not to the lowest degree never apologize on stage. Let people think you paid a lot for something. Dont volunteer information. Most times no one will know the difference unless you tell them, Green says.WORKS CITEDPaull, Evan D. Personal interview. 22 November 2000Green, Allison W. Telephone interview. 01 December 2000